Using Google Analytics to monitor how user's interact with iPhone and iPad apps has been enlightening. Google makes it easy to create a dashboard to quickly grok how an app is being used. It's very easy implement, just add a line of code anywhere you want to record an event. It hasn't introduced any issues (e.g. memory, app approval) in the three apps I've shipped it with. You can create unique web based dashboards for each app you wish to monitor.
Google's latest beta lets you monitor apps in real time - this is SO cool. You can see how many people are currently using an app, where they are in the app, if they are new or returning, and monitor page views in real time. Google provides a map of the world that shows each time a user starts using your app, you can even use Google Earth to spin the globe and highlight the location of each time a user starts to use your app. Some locations have a lot more users than sales, but that's another issue...
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